When designing Embrace for WoodUpp, Cecilie Kamp began by analysing the company’s production methods, material expertise, and modular product philosophy. Rather than creating something entirely new, she saw an opportunity to transform WoodUpp’s existing strengths in veneer and manufacturing into a new product category.
The result is Embrace, a flexible room divider system that extends WoodUpp’s design universe beyond walls and ceilings and into the space itself. By building on the company’s core capabilities, Embrace represents a natural step in WoodUpp’s evolution as a Scandinavian design brand.
The core of the Embrace room divider collection is the 2 basic modules. BM1 and BM2. BM1 is the module build from 7 wooden slats. The accessories are hooked right onto the metal joints.
The core of the Embrace room divider collection is the 2 basic modules. BM1 and BM2. BM2 is the module build from 2 wooden slats with metal tubes for shelves or other accessories.
The Nell Metal Box is just one out of many accesseories designed for the Embrace collection. This box is shipped as flatpack and sits directly on the wooden shelves.
The Vala Portable Lamp and the Nell Coat Rack are among the many accessories in the Embrace collection designed by Cecilie Kamp for WoodUpp.
The Gro Soft Pocket fits directly on the BM2 modules in the Embrace collection. This soft shape is cast in reusable TPV. Designed from scratch like all other products in the collection.
Both the Vala series and the Nell series feature several designs to unfold the many possibilities within the Embrace collection.
The Nell series within the Embrace collection features mores sorts of storage such as this combined shoe storage and a light shelf.
The Vala series consists of both strong hooks made for holding heavy accessories such as the shelves and the mirror - but also these elegant wire hooks for clothes and kitchen fabrics.
Every single detail is designed from scratch - exclusively for this concept. Even a descreet detail such as the feet holding the basic modules tight from ceiling to floor - has been through several tests and adjustments before the final shape and design was released.
When the charging company E.ON Drive reached out to Cecilie Kamp in January 2024, they asked for a complete interior concept for their very first waiting lounge and conference room. This project was crucial for E.ON Drive, as it was meant to set a new standard for their customer spaces.
Based on an analysis of E.ON as a brand, the electric car identity, and a thorough understanding of the customers’ needs, Cecilie Kamp crafted a design that embodied both comfort and innovation. She focused on creating a calming and welcoming atmosphere, ensuring that every element was thoughtfully selected to enhance the user experience.
To achieve this, Cecilie incorporated a range of environmentally friendly choices, using sustainable and recycled materials. The lounge and conference room were designed to be not only aesthetically pleasing but also functional, providing a serene space for customers to relax and recharge while their vehicles did the same.
Cecilie Kamp selected high-quality furniture for both the lounge and the conference room to ensure safety and longevity.
All the chairs and wooden tables are carefully selected for this project. They are designed and produced by WOUD.
All decorative elements used in this lounge are sourced from thrift shops, which not only adds unique character but also supports families and individuals in need.
Cecilie Kamp implemented more zones in the lounge, each catering to different needs. Right inside the door, users are greeted by a photo from the local area and a graphic indicating that, in this case, you are in the Horsens lounge.
Cecilie Kamp decided to use a local nature photographer to emphasize the calming and natural atmosphere in the lounge and conference room.
This children's table is designed to activate children in a healthy and calm way, providing them with a welcome break from the drive. The table itself is crafted from recycled textile waste, making it 100% reusable. This sustainable approach not only minimizes environmental impact but also promotes a circular economy.
The graphics on the table are designed to mimic the the E.ON Drive charging station, creating a cohesive visual identity .
In addition to the interior design, Cecilie Kamp created all the graphics and communication for the project, including signage and displays, to ensure a cohesive and immersive experience.
She integrated branding and storytelling elements to highlight E.ON Drive’s commitment to sustainability and innovation, making the space both visually appealing and meaningful for customers.
The side tables, crafted from recycled textile fabric, have been custom-designed specifically for this project
The furniture in the lounge are high-quality products to ensure safety and longevity. All chairs are designed by WOUD.
The high tables for this project are designed by Cecilie Kamp and made of recycled textile waste, produced by Kvadrat Really. The tables are not only environmentally friendly but also very practical, as the surface repels dirt and liquids.
The table itself is crafted from recycled textile waste, making it 100% reusable. This sustainable approach not only minimizes environmental impact but also promotes a circular economy.
Cecilie Kamp shaped these tables to fit with the futuristic look that characterizes the electric car design aesthetic.